Great examples and interesting that they're both from broadcast. My sense is that conventional networks were always more invested in these live-oriented initiatives because their model relied on it more than even basic and especially premium cable.
I think your assessment is spot on: it's less about creating the space for meaningful enga…
Great examples and interesting that they're both from broadcast. My sense is that conventional networks were always more invested in these live-oriented initiatives because their model relied on it more than even basic and especially premium cable.
I think your assessment is spot on: it's less about creating the space for meaningful engagement and more about convincing as many people to tune in live. At various points, both Twitter and networks/studios would advise and teach showrunners or actors how to build interest in live-tweeting and there's probably lingering energy around that these days, even as it's less widespread.
I feel like there’s a dimension to about the value to the individuals themselves - social media followings are something actors also use as a way to position themselves, and if they can take followers with them from project to project that is technically to their benefit.
The turn from Twitter to Instagram for celebrities did sort of separate this logic from “social viewing,” but the echoes are still there.
Great examples and interesting that they're both from broadcast. My sense is that conventional networks were always more invested in these live-oriented initiatives because their model relied on it more than even basic and especially premium cable.
I think your assessment is spot on: it's less about creating the space for meaningful engagement and more about convincing as many people to tune in live. At various points, both Twitter and networks/studios would advise and teach showrunners or actors how to build interest in live-tweeting and there's probably lingering energy around that these days, even as it's less widespread.
I feel like there’s a dimension to about the value to the individuals themselves - social media followings are something actors also use as a way to position themselves, and if they can take followers with them from project to project that is technically to their benefit.
The turn from Twitter to Instagram for celebrities did sort of separate this logic from “social viewing,” but the echoes are still there.
Yeah, feels like we're more likely to see them do a random shared IG Live about their new show than conventional live-tweeting.