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I feel like there’s a dimension to about the value to the individuals themselves - social media followings are something actors also use as a way to position themselves, and if they can take followers with them from project to project that is technically to their benefit.

The turn from Twitter to Instagram for celebrities did sort of separate this logic from “social viewing,” but the echoes are still there.

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Yeah, feels like we're more likely to see them do a random shared IG Live about their new show than conventional live-tweeting.

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