I remember seeing these sticker things pop up on my Twitter feed a decade ago, and IIRC one of the main reasons I never got into them is that I watched so much TV that it's slightly embarrassing and I didn't want to let people know about it.
Also, as someone who lived in Europe, I was also not a big fan of the live tweeting era. If there …
I remember seeing these sticker things pop up on my Twitter feed a decade ago, and IIRC one of the main reasons I never got into them is that I watched so much TV that it's slightly embarrassing and I didn't want to let people know about it.
Also, as someone who lived in Europe, I was also not a big fan of the live tweeting era. If there was any slightly big TV show I watched, I had to avoid Twitter until I saw the episode sometime the following day.
Not surprising that the mailed stickers deal didn't last too long. It's such an unsustainable 2010s tech company idea. But I did know, and interview, folks who got them!
On the flip side--in political campaigns we still use the sticker idea to drive engagement with our email lists. It works! People give, get a sticker, then do the give some more. I'm not sure what the end goal was with TV shows but I get the logic of why it might work.
And the check-in companies *loved* to push integration with other platforms onto users. They wanted you to share it on Facebook!
Great point about geography. I mention early in the book that this is a fundamentally US story, but a lot of the early experiments with two-screen experiences came from outside the States. But yeah, trying to live-tweet when you're in a different time zone is madness.
I remember seeing these sticker things pop up on my Twitter feed a decade ago, and IIRC one of the main reasons I never got into them is that I watched so much TV that it's slightly embarrassing and I didn't want to let people know about it.
Also, as someone who lived in Europe, I was also not a big fan of the live tweeting era. If there was any slightly big TV show I watched, I had to avoid Twitter until I saw the episode sometime the following day.
I had to close my laptop and walk around for a bit when that image of the physical stickers scrolled up in this article. How .... why ...
Not surprising that the mailed stickers deal didn't last too long. It's such an unsustainable 2010s tech company idea. But I did know, and interview, folks who got them!
On the flip side--in political campaigns we still use the sticker idea to drive engagement with our email lists. It works! People give, get a sticker, then do the give some more. I'm not sure what the end goal was with TV shows but I get the logic of why it might work.
And the check-in companies *loved* to push integration with other platforms onto users. They wanted you to share it on Facebook!
Great point about geography. I mention early in the book that this is a fundamentally US story, but a lot of the early experiments with two-screen experiences came from outside the States. But yeah, trying to live-tweet when you're in a different time zone is madness.