Not surprising that the mailed stickers deal didn't last too long. It's such an unsustainable 2010s tech company idea. But I did know, and interview, folks who got them!
On the flip side--in political campaigns we still use the sticker idea to drive engagement with our email lists. It works! People give, get a sticker, then do the give some more. I'm not sure what the end goal was with TV shows but I get the logic of why it might work.
I had to close my laptop and walk around for a bit when that image of the physical stickers scrolled up in this article. How .... why ...
Not surprising that the mailed stickers deal didn't last too long. It's such an unsustainable 2010s tech company idea. But I did know, and interview, folks who got them!
On the flip side--in political campaigns we still use the sticker idea to drive engagement with our email lists. It works! People give, get a sticker, then do the give some more. I'm not sure what the end goal was with TV shows but I get the logic of why it might work.